Auburn University’s student programming board, University Program Council (UPC), will not host its annual spring concert, Auburn Airwaves, this semester. UPC decided to take a step back this year by evaluating their concert and how the generous portion of the student activity fee allocated to the program is used. To learn how to be better stewards of the money UPC receives, they began a benchmarking process find the most efficient planning procedures and to improve concert execution. After months of research, the program will now be more sustainable for the future. UPC is excited to continue that tradition for years to come.
Auburn Airwaves is the largest event UPC puts on and one of the most recognizable events on campus. The tradition of UPC putting on concerts for the student body began near the time of the organization’s establishment on Auburn’s campus. This event has become a staple for the campus community.
The benchmarking and research process included surveying approximately 20 schools across the nation.
Schools surveyed are similar in size, population, campus climate, programming structure and concert type to UPC.
Major Entertainment, UPC’s concert planning committee, received over 500 Auburn student responses from a survey sent out to assess artist preferences and past experiences with Auburn Airwaves.
Results from the Auburn student survey will be used to improve the annual fall concert.
A portion of the concert budget was used in benchmarking efforts.
Another small portion of the concert budget went to events programmed for Auburn students through Major Entertainment committee's partnership with a few other UPC committees.
The majority of the funds allocated to this concert will return to the reserve fund.
“Research has shown that the current program is pretty efficient. We are making minor tweaks to then bring Auburn Airwaves back in the coming year. Our number one goal is for students to have a great experience and want to come back. Our research is providing us with a strong, factual backing for the way we run our program and use student funds.” — Haley Horn, UPC Director of Major Entertainment
Lil Jon performing at Auburn Airwaves 2016
Nick Jonas performing at Auburn Airwaves 2015
Website and Social Media
Points of Contact
Haley Horn, Director of Major Entertainment: HDH0007@auburn.edu
Carter Brown, Director of Public Relations: CLB0055@auburn.edu
Lauren Payne, Vice President of Finance: LEP0015@auburn.edu